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Cristiano Ronaldo opens CR7 hotel in his hometown

Pestana CR7hotelCristiano Ronaldo announced the launch his first hotel investment in his hometown in partnership with Pestana Hotel Group via his Instagram account. Pestana Hotel Group announced the opening of the first Pestana CR7hotel on 1 July in Funchal, Madeira Island.

Dionísio Pestana, owner and chairman of Pestana Hotel Group, and Cristiano Ronaldo were both born and raised in Madeira, and their professional relationship is based on years of friendship.

Legendary Soccer superstar has invested more than $40 million into a range of hotels in Madeira, Lisbon, Madrid and New York called CR7 after his successful underwear, footwear and fragrance companies.

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Inspired by Ronaldo's CR7 brand, the boutique hotel combines Art Deco with contemporary style and is designed with the modern day millennial traveller in mind, allowing them to stay connected to the world throughout their stay. High-speed Wi-Fi will be available in all indoor and outdoor spaces and each room will include Apple TV as well as Bluetooth audio and HDMI connections.

Pestana CR7 Funchal will feature just 49 keys with 25 CR type rooms, 23 CR superior rooms and one CR7 Suite. In addition to all the facilities of the CR rooms, the CR7 Suite will include a Playstation 4, Virtual Reality Glasses and games, and even equipment for cardio workouts complete with a self-developed workout plan.

Dionísio Pestana, President of Pestana Hotel Group comments "this is an achievement that makes us all very proud". He explains "it's a dream come true in the city that is the birthplace of the Pestana Group – and my own – and reflects our innovation capability".

"This is a winning team, a winning project! The huge hotel management experience of the Pestana Group guarantees the quality of this product that we are developing together", adds Cristiano Ronaldo. "It has been a huge challenge for me to enter a new area in which I always had an interest and curiosity. I cannot wait to go to sleep in my Suite at Pestana CR7 Funchal in my hometown!"

The next Pestana CR7 is scheduled to open in Lisbon later this year, with two more to follow in Madrid and New York in 2017.

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