Bay Hotel to rebrand as Travelodge Harbourfront Singapore, first Travelodge in Singapore
- Özgür Töre
Travelodge Hotels Asia has launched its first hotel in Singapore with the rebranding of Bay Hotel to Travelodge Harbourfront Singapore.
The hotel will undergo a major refurbishment and rebranding program to upgrade the current property and Ensure that the 319-room hotel fully reflects the Travelodge brand identity and hallmarks. The refurbishment and rebranding work will focus on the guest rooms, main public areas such as the lobby and guest drop-off point, as well as the all-day dining restaurant. The refurbishment will be conducted in phases over the next six months.
Situated at the foot of the entrance to Sentosa, one of Singapore’s best-known tourist attractions, and directly opposite VivoCity, Singapore’s largest shopping mall, Travelodge Harbourfront is ideally located for leisure travelers. A short drive away from Singapore’s central business district, and various commercial hubs –such as the Mapletree Business City, home to regional headquarters of many MNCs including Google and Unilever –the hotel is also conveniently located for business travelers.
Travelodge Hotels Asia, a wholly-owned subsidiary of the SGX-listed ICP Ltd., has been rapidly expanding its footprint of Travelodge hotels in Asia since acquiring the brand in 2015. The first Travelodge hotel in Asia opened in 2017 in Hong Kong, with subsequent openings in Bangkok, Batam, Hong Kong, Kuala Lumpur, Pattaya, Penang, Ipoh, and Seoul thereafter –including multiple hotels in Hong Kong, Seoul, and KL. With a track record of one hotel opening every two months on average over the last two years, the Group has set its sights on a growth ambition of 50 hotels in Asia by 2025.
Travelodge Harbourfront Singapore will be the 11th operating hotel to join the Travelodge portfolio in Asia. Like all Travelodge hotels in the region, it is located in close proximity to well-known tourist attractions and the business district, within walking distance to a range of public transportation options, provides all the high-quality essentials a savvy independent traveler needs and a price point that promises value for the experience.