Spotlight on New Hotels

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Accor Brings A New Brand to Moscow

Accor new hotel in Moscow
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Accor, a world-leading hospitality group, will unveil a luxury lifestyle hotel brand in Moscow, Russia.

Accor signed an agreement with ANT Development Real Estate Investment Company to bring the SO/ Hotels & Resorts brand to Moscow. The hotel, which will open its doors in 2023, will be located in Moscow’s ultra-modern premium class complex “Poklonnaya 9”.

The new apartment complex and a designer hotel in one of the most prestigious capital districts of Moscow will meet the highest demand and requirements of premium real estate. Tabanlıoğlu Architects bureau is responsible for the architectural concept of the hotel keeping Moscow’s authentic character and charm at the heart of the project. For more than seven years, the bureau has been collaborating with luxury hotels and development projects around the world. The hotel’s public spaces and guestrooms will be designed by the Rockwell Group, a leading architecture and design firm based in New York.  Striving to provide a unique design and standout atmosphere, Rockwell Group has chosen to explore Russian fairytales as a key creative driver for the project, which will be brought to life through bright colors, unique materials and fabrics, as well as interior items.

SO/ Moscow will feature a variety of offerings including a restaurant, bars, lounge areas, and coworking spaces. Other highlights include recreational and wellness facilities such as a fitness center with panoramic pool, yoga, functional training rooms, and a spa. Apart from hotel guests, hotel services will also be available for residents of the “Poklonnaya 9” apartments, making the building truly a leading lifestyle hub in Moscow.

With fashion and design as key markers for the brand, SO/ Hotels & Resorts has worked with some of the most prominent names of modern design. Designers include Kenzo Takada at SO/ Mauritius, Christian Lacroix at SO/ Bangkok, Karl Lagerfeld at SO/ Singapore and Alena Akhmadullina at SO/ St. Petersburg to name a few. Highly creative and fashion-led, each SO/ hotel is an artistic vision brought to life by a celebrated name from the vibrant world of fashion and design, with unique touchpoints and experiences evident throughout the properties.

Similar to ANT Development real estate projects, SO/ Hotels & Resorts combine sophistication and dynamic style that reflects the ambiance of the location, making each hotel around the world a true masterpiece of contemporary design with a unique character. 

Güven Dündar, Managing Partner, ANT Development: “ANT Development and SO/ Hotels & Resorts have a very similar vision of how modern luxury living should look, whether it’s an apartment complex or a hotel. From the very beginning, we set out to create a place that would not only serve and attract residents, but in fact become the leading lifestyle, dining, entertainment and recreation destination for the Moscow social scene. SO/ locations are not just hotels, they are truly unique spaces, that you want to come back to time and again."

“I am very pleased that our luxurious and fashionable SO/ brand is coming to Moscow and especially in such an iconic place as Kutuzovsky Prospect and Poklonnaya Gora. This luxury brand, which is known for its avant-garde design, high fashion influences and trend-setting events, will add a French-infused charm and high-class ambience to the Moscow location. It will undoubtedly become a place of attraction for guests and locals alike,” – Alexis Delaroff, COO, Accor Russia, Georgia, Ukraine and CIS.

ANT Development announced the “Poklonnaya 9” project in 2019, with construction currently above ground and rising at full speed. The 32-storey premium-class apartment complex will be located two minutes from Kutuzovsky Prospect and the Triumphal Arch of Moscow. The building, which combines features of neoclassicism and art deco, is organically integrated into the historical buildings of one of the most elite districts of Moscow - Dorogomilovo. The complex will be equipped with a four-level underground parking as well as the top floors - from the 29th to the 32nd - to be occupied by panoramic penthouses with terraces. The building is set to be completed by the 2nd quarter of 2023.

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