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Tourism in Canada Contributes $102.5 Billion to the Economy in 2018

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Destination Canada - Canada’s national marketing organization, announced a second consecutive record-breaking year with 21.13 million travelers to Canada in 2018.

Tourism generates 745,300 jobs in communities across Canada and contributes an estimated $102.5 billion to the economy. Destination Canada supports this thriving sector through innovative, data-driven marketing in key international markets with industry partners.

“The results once again demonstrate that tourism is a key part of the Canadian economy,” said the Honourable Mélanie Joly, Minister of Tourism, Official Languages and La Francophonie. “Canada’s tourism sector creates good jobs and supports middle-class families in every region of the country. Our government is determined to help this sector reach its full potential. That’s why we’re developing a new tourism strategy. We want Canada to take its rightful place among the world’s top destinations.”

“These strong results reflect the passion and dedication of the thousands of Canadians who work in our tourism sector,” said Ben Cowan-Dewar, Chairperson of Destination Canada’s Board of Directors. “Destination Canada has aligned industry partners across the country when marketing Canada internationally to give Canada a competitive edge and consistent voice to position Canada as a top of mind for travelers from all over the world.”

Overnight arrivals to Canada from countries other than the United States reached an all-time high of 6.7 million in 2018, representing 32% of the total arrivals. Overseas tourists typically stay in Canada longer and spend more, benefiting tourism businesses in communities across Canada, and the economy.

This record-breaking year is due to a number of contributing factors, including Destination Canada’s marketing efforts. In recent years the Government of Canada has implemented visa changes for priority markets by introducing the eTA and opening additional visa application centers in China, Canada’s third largest source market. New flight routes and increased service to Canadian airports have flight capacity soaring by 6% over 2017 to the highest level ever and representing an additional 2 million seats on flights to Canada. It’s now easier than ever before for tourists to explore Canada.

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