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Shakespeare Distillery Restarts Group Tours

Gin cruises

The award-winning Shakespeare Distillery re-starts its popular and informative group distillery tours from 19 May.

The independent artisan spirit producer based in Stratford-upon-Avon has successfully been distilling Gin for the last five years on their own premises. Their products are inspired by the Tudor period, which is ingrained in the history of the town, being known worldwide as the birthplace of William Shakespeare.

The company has been working hard during lockdown developing new products including a White Rum named Jester to accompany their portfolio of handcrafted premium products. The name ‘Jester’ is taken from the famous sculpture of a Jester which sits in Henley Street, yards from Shakespeare’s Birthplace. Almost all of Shakespeare's jesters were fond drinkers, and known to be bold, memorable, and popular characters - the ideal traits for a new British-made spirit.  Shakespeare Distillery is one of only a handful of distilleries in the UK to create their rum in its entirety onsite.

Pre-booked tours include a Gin or Rum and choice of mixer, tutored tasting of three spirits, a guided distillery tour, an amusing & informative talk on the history of Gin and 10% off distillery shop purchases. The experience lasts around 90 minutes.  Shakespeare Distillery offer great group rates along with complimentary places for the coach driver, tour manager or guide. There is free coach parking, and the building is accessible throughout. Having completed the “Good To Go” industry standard, groups can be assured that Shakespeare Distillery adheres to all COVID19 safety measures.

Shakespeare Distillery has also teamed up with Avon Boating to offer Gin Tasting Cruises on the Avon where groups enjoy a short talk on Gin, a tasting of 3 spirits followed by a glass of Stratford Gin & Tonic, all whilst on a 60-minute cruise to see the riverside sights including the Royal Shakespeare Theatre and Holy Trinity Church where William Shakespeare is buried. Cruises will restart this summer and can be booked for groups of up to 40 at any time during the season.

Jane McKay, Groups/Travel Trade Manager at Shakespeare Distillery said “We are delighted to re-open our doors and welcome back visitors on our fun and informative tours after being closed for a long period. We are also looking forward to giving our visitors the chance to try our new Jester Rum along with our award-winning gins!”

In February 2020, the company won the New Tourism Business Award in the West Midlands Tourism Awards for their destination distillery experiences.

For group bookings and any enquiries please contact the Groups/Travel Trade Manager, Jane McKay on 07775 587663 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

For more information about Shakespeare Distillery please visit https://www.shakespearedistillery.com/ 

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